Backcountry
Venture Beyond
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Brand Management / Marketing
Brand Marketing Coordinator Full Time
JOB OVERVIEW:
Backcountry is seeking a passionate and motivated individual to join our team as a Brand Marketing Coordinator. The Brand Marketing Coordinator will play an important role in driving brand awareness, customer engagement, and revenue growth. Reporting to our Sr. Manager of Brand Marketing, the Brand Marketing Coordinator’s primary responsibility will be to support the brand marketing department across its functional areas. Additionally, the Brand Marketing Coordinator will collaborate with cross-functional teams (e.g. creative, product, digital, and retail) to help ensure impactful, consistent brand communications across our marketing channels. Finally, a passion for the outdoors and an understanding of the outdoor target audience will be essential in this role.
ESSENTIAL DUTIES & RESPONSIBILTIES:
- Assist with briefing and project managing campaigns to grow the Backcountry brand–notably our owned brand product collections.
- Provide support for athlete, ambassador, influencer and partner relationships, including organizing and placing product orders, community management duties, and facilitating communications between stakeholders.
- Assist with briefing and activating retail marketing campaigns to support Backcountry’s brick and mortar stores, including working with local content creators and deploying and tracking paid media creative campaigns.
- Provide support for our co-op marketing program, including coordinating and communicating with third party brands doing business on Backcountry.com.
- Provide travel planning and expense support.
- Assist with ongoing campaign performance analysis and reporting.
- Assist with the coordination and execution of our event presence.
- Provide coordination support in our agency and vendor relationships.
QUALIFICATIONS, SKILLS & ABILITIES:
- 2+ years of experience in marketing, preferably in brand marketing.
- Strong written and verbal communication skills.
- Proven ability to self-start and work collaboratively in a team environment.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office.
- Passion for the outdoors.
ABOUT BACKCOUNTRY:
Our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.
