Senior Art Director, Americas Brand Creative Full Time

About the job

As the Senior Art Director, Americas Brand Creative, your primary responsibility will be to ideate and drive outstanding concepts, visual strategies, and engagement across various mediums and channels. You will play a key role in supporting

TNF’s Americas brand experience and direct-to-consumer (DTC) efforts, as well as our partnerships with wholesale and specialty partners. This position reports to the Creative Director, Americas Brand Creative, ensuring alignment and collaboration within the global and regional creative teams

What you will do:

• Drive the development and execution of Americas-specific seasonal brand campaigns and year-round creative needs, while celebrating our brand’s innovation, rich outdoor heritage, and authentic connection with the world of exploration.
• Conceptualize and develop visual concepts: Collaborate with cross-functional teams to translate marketing objectives and brand guidelines into compelling visual concepts, ensuring they align with our brand identity and resonate with our target audience.
• Take ownership of and drive high-output (best-in-class) art direction and creative execution strategies for the Americas marketplace. This includes working closely with global and region-specific partners to ensure consistency in brand messaging, while leveraging your expertise in local market insights and nuances to deliver impactful campaigns.
• Amplify global campaigns by extending global narratives with locally relevant insights.
• Drive content creation and planning with a digital-first mindset, ensuring that our creative is optimized for different digital advertising platforms, including e-commerce, paid media, social media, and more.
• Collaborate with stakeholders: Work closely with marketing, product, and other key stakeholders to understand project requirements, provide creative solutions, and ensure consistent brand representation across all touchpoints.
• Lead a team & provide direction: Bring guidance and mentorship to the relevant teams (internal/external), fostering a collaborative and inspiring work environment while pushing the boundaries of creativity and innovation.
• Oversee design projects: Manage multiple design projects simultaneously, from ideation to execution, ensuring deadlines are met and deliverables are of the highest standard.
• Conduct working reviews and provide feedback: Review creative work and provide constructive feedback to ensure alignment with the artistic direction and brand guidelines.
• Manage external vendors: Collaborate with external vendors, agencies, and freelancers to ensure the successful execution of projects, while maintaining strong working relationships.
• Stay updated on industry trends: Keep abreast of the latest design and art trends, technologies, and best practices, and leverage them to enhance our creative output.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

• Bachelor’s degree in graphic design, fine arts, or a related field.
• Proven experience as an Art Director or in a similar role, preferably in a global or multinational company.
• A keen eye for detail and a passion for pushing creative boundaries while maintaining brand consistency.
• Demonstrated expertise in creating visually stunning designs across various mediums, including digital, print, and experiential.
• Strong understanding of market trends, consumer insights, and cultural nuances to create impactful and relevant designs.
• In-depth knowledge of design principles, typography, color theory, and layout techniques.
• Proficiency in industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Strong project management abilities, with the capability to prioritize tasks, manage multiple deadlines, and adapt to changing priorities in a fast-paced environment.
• Excellent leadership and communication skills, with the ability to effectively articulate and present creative concepts to stakeholders.
• Proven experience in successfully managing direct reports.

Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.