Trade Marketing Manager Full Time

About the Role:

Reporting to the Brand Activations Manager, the Trade Marketing Manager is responsible for developing and implementing marketing campaigns for the wholesale distribution network in order to maximize sales, product visibility and customer experience, while respecting the brand’s positioning and strategic priorities. This position is at the interface between the marketing and sales teams.

Missions:

Participation in defining marketing campaign concepts with the entire Brand Activation team.

Development of 3 marketing packs for the sales team, per season, including:

1 brand pack : The variation of the brand campaign in wholesale field and digital activation mechanics (example: stay or experience to win, competitions, in-store games, community events, etc.)

2 packs sales, par pack :

• 1 iconic product highlighted

• 1 associated PLV: Window and ILV variation

• Digital assets:

• 1 banner customisable par pack

• 1 newsletter par pack

• 1 ready to post RS par pack

• 1 in-store sales acceleration mechanism created with the sales team (e.g.: golden ticket)

Responsible for the Go To Market strategy of the TOP 20 Key account global in order to maximize the Reach Picture and support sales.

• Set an activation timeline by KA

• Decline the 3 marketing packs by season

• Pilot you budget

• Provide all the assets that KAs need

Do you have the profile? 

We are looking for a candidate with 2 to 3 years of experience in marketing and/or sales , with a strong knowledge of the challenges of online and offline distribution and a strong appetite for marketing and customer experience .

Required Skills :

• Knowledge of the outdoor market and its distribution

• Market analysis

• Data interpretation and KPI management

• Project management

• Planning and coordination

• Proactivity & Autonomy

• Team spirit

• Creativity

• Budget management

• Fluent English required

• Sensitivity to environmental issues

IF YOU ARE A PART OF THE PICTURE FAMILY

You will be able to benefit from a remuneration package between 33k and 37k , but also from sports classes in the company, coverage of your transport and 50% mutual insurance. You will also be able to telework up to 2 days a week, organize your week in 4 and a half days and benefit from 12 days of RTT.

Tagged as: annecy, france, marketing, picture organic, trade marketing