Journey & Lifecycle Manager Full Time

About the Role:

Vans is looking for a Manager, Journey Lifecycle to join our Digital organization as a key team member owning Journey & Lifecycle campaigns for our CRM channels (Email, App Push, SMS). This role will lead the strategic development of key consumer journeys across email and mobile under our mission of delivering the right message to the right consumer at the right time. Strong Salesforce Journey Builder experience and collaborative partnership with cross-functional teams are essential to success in this new and highly-visible role.

What You’ll Do

How You Will Make a Difference

• Own and execute journey and lifecycle campaign management for the Email and Mobile Marketing channels. Design and build personalized, data-driven journeys across paid + owned channels, within Salesforce Journey Builder (including Advertising Studio) to enable onboarding, post-purchase engagement, and win-back strategies.
• Scale communications for our new App Push and SMS marketing channels with journeys and batch campaigns. Influence our App and mobile technology roadmap by advocating for a best-in-class mobile engagement use cases.
• Support revenue growth from the Email channel by specifically scaling the traffic, conversion, and overall contribution of Bluecore lifecycle and journey marketing emails.

How You’ll Do It

• Partner with Retention & Content, Paid Media, Loyalty and DTC Marketing to identify and execute impactful journey campaigns.
• Work closely with VF Salesforce and CDP teams on journey best practices and maintaining data integrations.
• Evaluate and recommend new journey opportunities to engage more of our consumer base and advance their LTV. Partner with Merchandising to prioritize product journeys and cross-sell/up-sell mixes.
• Partner with Martech and Mobile to launch new mobile communication experiences, ensuring accurate data flows and reporting of insights.
• Collaborate with Bluecore, VF and Content teams to enhance delivery, storytelling, and conversion in our Bluecore triggered emails.
• Support test-and-learn experimentation to unearth new sources of engagement.
• Partner with VF and CLM Analytics to further our journey marketing reporting and share monthly insights about what optimizations are delivering the greatest impact.

What Success Looks Like

• Vans’ Email and Mobile channels deliver increased engagement and revenue.
• Partners in Loyalty, Omnichannel, Marketing, and CLM increasingly look to collaborate with Journey Marketing to advance our consumer experience.
• App Push and SMS channels continue to deliver a new source of growth for Vans Family and Vans commerce.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

Years of Related Professional Experience: 7+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Expert in Salesforce Marketing Cloud (Marketing Cloud Certification is a huge plus!) as well as Bluecore or other triggered email platforms.
• Experience writing AMPScript and deploying personalization experiences.
• Experience with test-and-control experimentation frameworks
• Demonstrated examples of identifying opportunity segments and deploying journeys to increase engagement
• Scrappy, growth-oriented mindset with tendency for collaboration
• Experience deploying marketing activations and driving retention via an App a plus.
• Demonstrating experience translating analytical insights into marketing action. Familiarity with retention analytics a plus.
• Deep knowledge of CRM required. Experience with CDP and SQL a plus.
• Exceptional communication skills.
• Strong organizational and time management skills with the ability to manage multiple projects and deliver a consistently high standard of work – all while meeting deadlines.
• Passion for the Vans mission of enabling creative experience.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:
$96,768.00 USD – $120,960.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.