Director of eCommerce & Growth Marketing Full Time

About WHITESPACE:

WHITESPACE is a performance snowboarding brand created to inspire people to forge their unique path, transcend boundaries, and write their own story, regardless of sport or discipline.

Inspired by founder Shaun White’s historic career fusing competitive excellence with unique style, our mission is to design products that elevate both technical performance and aesthetic. Our product lines include snowboards, technical and lifestyle apparel, goggles, and accessories across Fall/Winter and Spring/Summer collections.

Established in 2021, the Company is rapidly growing across channels and product lines and is looking for team members excited to work hard, collaborate, and build an enduring snowsports brand rooted in excellence.

Job Description:

As our first Director of eCommerce and Growth Marketing, you will be responsible for quarterbacking our most critical channel in the near-term – this means setting strategy, ensuring execution, making hire/fire decisions, and ultimately finding a way to deliver to our financial targets and brand goals. You will be reporting directly to the CEO and working closely with the brand’s Chief Creative Officer and Operations teams. This position is perfect for the entrepreneurially-spirited “builder” who is looking for massive impact in a high visibility role with lots of room for professional growth and promotion. This position is not a fit for those that require massive, sprawling teams and rely on committee-based decision making. We’re looking for confident, high-horsepower do’ers and achievers looking to leave their mark with a uniquely advantaged brand.

Who we’re looking for:

• Strategic thinker who’s comfortable in a fast-paced, always-on environment and utilizes effective process to drive results
• Entrepreneurial GM-type with a track record owning/managing P&Ls and delivering results at or above plan
• Proven thought-leader across eCommerce and growth marketing functions – you know the latest and greatest strategies, tactics, and corresponding KPIs across performance marketing, data analytics, ad platform management, customer lifecycle management, e-mail and sms marketing, Shopify environments, CS/CX, etc. You feel just as comfortable at driving traffic to a site, as optimizing a site to convert that traffic into long term customers.
• “Player/coach”-style leader who leads by doing and inspires, motivates, and equips her/his team while modeling a culture of positivity, integrity, empathy, bias to action, urgency, accountability, and ownership of results
• Driven self-starter who possesses a “builder’s mentality” with internal drive, high energy, and a can-do mindset – you love having impact, cutting new earth, and winning – and will knock down barriers to make things happen. We’re a start-up, nothing will be handed to you
• Experienced eComm team builder and connecter with the ability to hire and manage agencies / freelancers, direct reports, and work collaboratively across internal teams and functions including marketing, creative, product, and operations to deliver an outstanding consumer experience
• Organized planner and communicator who can see around corners, anticipate, and minimize fire drills through thoughtful advance planning
• Effective communicator who can articulate and express complex ideas clearly

Specific tasks include:

• Leadership & Planning
• Own and deliver on eComm/DTC targets across revenue, margin, profitability, and inventory turnover
• Develop and implement a cohesive eComm strategy across product categories, sales channels, partners, and geographies to drive website traffic, engagement, optimize user experience, and increase conversions and sales
• Identify, hire, onboard/train, and develop key partners and employees to grow and scale capabilities and performance of channel
• Growth Marketing
• Drive online sales growth while remaining brand-first – manage growth and performance marketing strategy and execution across all platforms and partners
• Collaborate with marketing and creative teams to develop promotions, SEO strategies, email automations and one-off campaigns, and social media content.
• Direct and collaborate with our art house (internal creative team) to produce, repurpose, and edit content for use in digital advertising campaigns, emails, and on site content
• Organize and manage seasonal product launch calendar and integrated marketing calendars gathering all appropriate assets and information for successful launches
• Assist with photoshoots; prepping product, reviewing model performance on site, requesting edits where necessary with external teams
• Site / User Experience
• Manage the day-to-day operations of the Shopify site and tech stack, including product uploads, content creation, order processing, customer service, and troubleshooting
• Monitor web analytics and create reports to analyze the performance of the website and marketing campaigns and make recommendations for improvement.
• Optimize the user journey by identifying any areas of opportunity, pain points and testing solutions
• Enhance and/or change front-end features such as collections, hero banners, copy, pages, etc
• Operations
• Manage and monitor product life cycle; including uploading descriptions and images, tags, SEO, adjust pricing and inventory. Overall ensuring product information is accurate and up-to-date.
• Monitor and review orders through all platforms ensuring proper flow; including discounts, chargebacks and act as the liaison to shipping & warehouse teams
• Coordinate with the fulfillment and logistics teams to ensure timely delivery of orders.
• Work cross-functionally on demand planning and product-level forecasting with product, planning, and finance teams
• Customer Support
• Oversee the customer support process to ensure customer satisfaction and loyalty.
• Manage emails answering customer questions regarding fit, style, product availability, pre order, promotions, return and order inquiries
• Actively work towards the improvement of customer service avenues such as response times, FAQ pages, adjustment/amendments, etc.
• Provide merchandising, marketing, fulfillment and executive teams with customer feedback to assist in streamlining CS processes
• Submit chargeback responses and work with external shipping (FedEx) to assist customers on lost packages and claims
• Assist with submitting returns/exchanges on case by case basis

Qualifications:

• 7+ years of eComm experience, including 3+ years of P&L ownership managing budgets and teams, in a performance-based environment
• 5+ years of Digital Marketing experience across multiple channels
• Experience in apparel is a must, experience in snow and/or outdoor is a plus
• Start-up or early-stage consumer brand experience is a plus
• Excellent organizational, communication, presentation and interpersonal skills.
• Strong, data-driven analytical skills, including the ability to identify and define problems, collect data, establish facts, and draw valid conclusions
• Ability to frequently work out of our headquarters in Los Angeles (preferred)

Tagged as: california, ecommerce, marketing, snowboarding, USA, whitespace