Surfing NSW
Building a better community through Surfing
Building a better community through Surfing
The Head of Marketing, reporting directly to the CEO, is tasked with transforming the marketing function to deeply resonate with and expand the grassroots surfing community across all skills and abilities. This role requires a visionary leader who is motivated to redefine, build and integrate various business functions into a unified marketing and brand strategy. This leader will be instrumental in reshaping the brand positioning to align with local surfing culture, while emphasising the organisation’s commitment to community connection and support.
Effective Stakeholder management is critical, as this role will require comprehensive strategies to ensure effective communication with internal teams, NSW clubs and surf schools, brand partners, and the broader surf community. Developing a cohesive content strategy across all platforms, including events, is essential, ensuring messages are consistent and tailored to various audience segments.
A key aspect of the role is creatively integrating brand partners into marketing channels, demonstrating clear, measurable value to partners while also contributing to revenue growth through new partnerships and customer acquisition strategies. This is a senior leadership position, and the director will also play a pivotal role in shaping and developing an agile marketing team, presenting an opportunity to redefine how a sporting organisation connects.
The ideal candidate for the Head of Marketing role is likely to have a strong background in advertising agencies, had significant experience in leading brand-side marketing strategies within sports leagues, or led impactful membership initiatives for various businesses. You’ve likely held transformative roles in start-up or growth environments, and scaling operations through data-driven insights. You’re a thinker, an architect, someone who can design strategy, lean into the detail but also lead a team to deliver. You’ll have cross-sector experience, appreciate the power of building brand as much data analytics, and have likely led successful GTM of integrated marketing campaigns, digital transformation projects, or implementing marketing strategies that enhanced customer engagement and loyalty in various industries like technology, consumer goods, sport or entertainment. Importantly, you’ll have an appreciation for surfing, not only as a competitive sport but as a cultural and community connector, and be eager to reshape the way we can serve surfers in New South Wales. If this sounds like you, we can’t wait to connect!
Join Surfing NSW and contribute to a mission-driven organisation where your work directly impacts the grassroots surfing community. Enjoy competitive benefits package (unique to each role), flexible work arrangements and beachfront office. This role offers the opportunity to shape and grow within a dynamic non-profit setting, and redefine the way a sporting organisation connects with its community.
Founded in 1963, Surfing NSW is the premier non-profit organisation for surfing in New South Wales, covering all disciplines of the sport. We play a pivotal role in increasing participation, supporting grassroots development and high performance talent within the state and have fostered a dynamic network of 132 affiliated boardriding clubs and over 15,000 members. The organisation also supports more than 50 surf schools and coaches, delivering hundreds of thousands of lessons each year, boosting the accessibility of surfing for all ages and abilities.
Beyond fostering sport participation, Surfing NSW is committed to enhancing community wellbeing through its extensive educational programs. These include life-saving first response training, aquatic trauma treatment, therapeutic surfing programs, and ocean career development, ensuring a holistic approach to the development of the sport and its participants.
About the Role: The Sr. Manager, Growth & Digital Marketing is responsible for leading all aspects of Skullcandy’s global digital...
Apply For This JobWHAT YOU’LL DO: As a Billabong Marketing Graphic Designer, you will play a crucial role in shaping and enhancing the...
Apply For This JobAbout Us Rhythm, a contemporary surf brand based in Burleigh Heads, Australia, surfaced in 2003. With a vision of evolving...
Apply For This JobPosition Summary We are seeking a dynamic and organized individual to join our team as an Influencer Program Coordinator. The...
Apply For This JobAbout the job As our new Creator Marketing Specialist, you will help Red Bull to increase brand awareness, product relevance...
Apply For This JobAt Outerknown, we’re making every decision with the highest regard for the hands that build our clothes and the world...
Apply For This Job