Brand Marketing Manager – Social Influencers Full Time

About the Role:

The Brand Marketing Manager for Social Influencers is responsible for developing and executing marketing strategies that leverage influencer partnerships to enhance brand awareness, engagement, and loyalty. This role requires a deep understanding of influencer marketing trends, strong relationship-building skills, and the ability to analyze and optimize campaign performance.

Key Responsibilities

• Strategy Development:
  • Develop and implement comprehensive influencer marketing strategies aligned with the brand’s overall marketing objectives.
  • Identify and analyze market trends to inform strategic planning and campaign development.
• Influencer Identification and Outreach:
  • Research and identify potential influencers across various social media platforms who align with the brand’s values and target audience.
  • Build and maintain strong relationships with influencers, agencies, and other third-party partners.
• Campaign Management:
  • Plan, execute, and manage influencer marketing campaigns from start to finish, including contract negotiations, content creation, and campaign launch.
  • Ensure all campaigns are delivered on time, within scope, and within budget.
• Content Development:
  • Collaborate with influencers to create engaging, authentic content that resonates with their followers and promotes the brand effectively.
  • Oversee the creation and approval of influencer-generated content to ensure it meets brand standards and compliance guidelines.
• Performance Tracking and Reporting:
  • Monitor, analyze, and report on the performance of influencer marketing campaigns using key metrics such as engagement, reach, and ROI.
  • Use data-driven insights to optimize ongoing campaigns and inform future strategies.
• Cross-Functional Collaboration:
  • Work closely with internal teams, including direct to consumer, social media, PR, creative, and product, to ensure a cohesive approach to influencer marketing.
  • Coordinate with the sales team to align influencer campaigns with product launches and promotional events.
• Budget Management:
  • Develop and manage the influencer marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Partnerships
  • Develop and manage digital content partnerships
• Compliance and Legal:
  • Ensure all influencer partnerships comply with relevant advertising and disclosure regulations.
  • Manage contracts, payments, and other administrative tasks related to influencer collaborations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• Proven experience (4-6 years) in influencer marketing, digital marketing, or social media management.
• Strong understanding of social media platforms and influencer marketing trends.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in analytics tools and platforms for tracking and reporting campaign performance.
• Creative thinking and problem-solving abilities.
• Strong negotiation and relationship-building skills.

Preferred Qualifications

• Experience working with influencer marketing platforms and tools.
• Previous experience in a similar role.
• Knowledge of SEO and content marketing strategies.

Working Conditions

• Occasional travel may be required for influencer meetings, events, and conferences.
• Flexibility in working hours to accommodate influencer schedules and campaign deadlines.

Tagged as: brand, influencers, marketing, skullcandy, USA